Shu uemura customers portfolio
Brand: Shu uemura Age group: Working women between 25 to 40 years of age. Like: Lovers of Japanese arts, students, medical worker, office worker, model, actress, housewife. Common interests: Art,...
View ArticleSwatch brand information and 4Ps analysis
Swatch is one of the most successful brands of the Swatch Group. Its first line of plastic quartz analog line was launched in 1983, and went to become a global phenomenon. It is a cost effective,...
View ArticleSwatch customers portfolio
Brand: Swatch Age group: Young people age in 15-34, student Common interests: Art, Fashion, casual style Customer: Alison Occupation: student Age:18 Marital status: unmarried Location: Beijing 6:30...
View ArticleImages research for Swatch
1. Image for store SWATCH Flagship Store Opened at Reconstructed Beijing’s Old Qianmen Street Swatch Timeship flagship store in the heart of midtown Manhattan Swatch store Times Square New York Other...
View ArticleImages research for Shu Uemura
1.Image for store Shu Uemura, Monmouth Street, London shu uemura store in Bay-Yorkdale South Coast Plaza, Costa Mesa, California Shu Uemura store in San Francisco 2. Images for packaging karl lagerfeld...
View ArticleUnique selling proposition anaysis
After Shu uemura brand visual & 4Ps analysis, I move attention on the other field, Unique selling proposition(USP). ‘USP’ means unique selling proposition. It is one of the basics of effective...
View ArticlePrepareing for project
Before I start to work out my project, I think I need to do more specific investigation in Shu Uemura promotion area and have a consideration about my project. That means I am going to summarize common...
View ArticleAssociation of ideas
After all the research, I decide to choose drawing pencil collection as subject for my final project, there are two brainstorm about that: Association of ideas: Shu Uemura drawing pencil collection...
View ArticleShu Uemura advertising script
“Color revenge” This is a story about a female celebrity and a paparazzo. Shooting Script 29 July 2014 Written by Zhen Huang SCENE 1 — Cafe shop, Paris, Day Jessica(famous actress)sit down at cafe shop...
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