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Shu uemura customers portfolio

Brand: Shu uemura Age group: Working women between 25 to 40 years of age. Like: Lovers of Japanese arts, students, medical worker, office worker, model, actress, housewife. Common interests: Art,...

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Swatch brand information and 4Ps analysis

Swatch is one of the most successful brands of the Swatch Group. Its first line of plastic quartz analog line was launched in 1983, and went to become a global phenomenon. It is a cost effective,...

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Swatch customers portfolio

Brand: Swatch Age group: Young people age in 15-34, student Common interests: Art, Fashion, casual style Customer: Alison Occupation: student Age:18 Marital status: unmarried Location: Beijing 6:30...

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Images research for Swatch

1. Image for store SWATCH Flagship Store Opened at Reconstructed Beijing’s Old Qianmen Street Swatch Timeship flagship store in the heart of midtown Manhattan Swatch store Times Square New York Other...

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Images research for Shu Uemura

1.Image for store Shu Uemura, Monmouth Street, London shu uemura store in Bay-Yorkdale South Coast Plaza, Costa Mesa, California Shu Uemura store in San Francisco 2. Images for packaging karl lagerfeld...

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Unique selling proposition anaysis

After Shu uemura brand visual & 4Ps analysis, I move attention on the other field, Unique selling proposition(USP). ‘USP’ means unique selling proposition. It is one of the basics of effective...

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Prepareing for project

Before I start to work out my project, I think I need to do more specific investigation in Shu Uemura promotion area and have a consideration about my project. That means I am going to summarize common...

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Association of ideas

After all the research, I decide to choose drawing pencil collection as subject for my final project, there are two brainstorm about that:   Association of ideas: Shu Uemura drawing pencil collection...

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Shu Uemura advertising script

“Color revenge” This is a story about a female celebrity and a paparazzo. Shooting Script 29 July 2014 Written by Zhen Huang SCENE 1 — Cafe shop, Paris, Day Jessica(famous actress)sit down at cafe shop...

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Character design and storyboard

Character design         Storyboard

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